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Sustainability

Canadian Kelp Forest Restoration Partnership with veritree

At Dustbane, sustainability has always been more than a trend — it's a commitment. We believe that every cleaning solution we create should contribute not only to a cleaner space but to a cleaner planet. That’s why we’re proud of our partnership with veritree, supporting the restoration of kelp forests along the Sunshine Coast in British Columbia and expanding our sustainability mission from land to sea.

Context

Globally, kelp forests are declining due to warming oceans, pollution, and overfishing, leading to the loss of vital marine habitats and biodiversity. These underwater forests are home to thousands of marine species, providing them with essential habitat and food. They help combat climate change while supporting cleaner, more resilient marine ecosystems.

A Natural Evolution in Impact

Our Buy 1, We Plant 1 initiative has already made a measurable difference. Together, we have planted more than 800,000 trees in Madagascar and counting. Now, we’re bringing that impact home. Starting May 2025, every 2L of Dustbane’s Modular Series products and Bio-Bac purchased contributes to the restoration of kelp forests along the Sunshine Coast in British Columbia.

This is more than an environmental milestone — it’s a reflection of our values as a Canadian brand deeply rooted in purpose-driven innovation.

A Groundbreaking Approach to Ocean

Through veritree’s technology-backed approach to ecosystem restoration, we’re helping to ensure transparency, accountability, and real-world results. Working with the Sechelt First Nation, the project leverages new techniques to seed bull kelp and sugar kelp in Hotham Sound and Powell River.

By deploying kelp sporophytes on a mix of lines and green gravel, this initiative will result in millions of kelp plants thriving in Indigenous coastal waters, reviving ecosystems and supporting sustainable fisheries.

Did you know?

Kelp forests can help protect coastlines by reducing wave energy by up to 60% during storms.

Watch Dustbane’s LIVE Kelp count

Why Kelp Sea-forests?

Restoring kelp forests offers a powerful, nature-based solution that delivers verified environmental benefits. Here’s how kelp restoration supports sustainability, biodiversity, and your corporate responsibility goals.

CAPTURE CARBON, NATURALLY

Kelp forests absorb CO₂ faster than terrestrial forests, helping mitigate climate change at scale. These fast-growing marine plants trap carbon in ocean biomass, boosting your impact on climate without relying on carbon offset claims.

RESTORE MARINE ECOSYSTEMS

Kelp forests provide habitat and shelter for hundreds of marine species, from fish to otters. Restoring these habitats enhances biodiversity, supports fisheries, and helps coastal communities that depend on ocean resources.

STRENGTHEN COASTAL RESILIENCE

Kelp forests act as natural wave barriers, absorbing the energy from storms and reducing coastal erosion. Restoration can help shield vulnerable shorelines from the effects of climate change and rising sea levels.

VERIFIED, TRANSPARENT IMPACT

Through veritree, every kelp restoration initiative is monitored using blockchain technology and local community verification. This ensures transparency, traceability, and long-term accountability in your ocean positive impact.

Let’s Make a Difference Together

One Jug at a Time

This is where you, our partners and customers, come in. Every time you choose an EcoLogo-certified Modular Series product, you're not just investing in a high-performance cleaning solution — you're actively contributing to a regenerative environmental project with measurable results.

You’re making your purchasing decisions count for more:

  • More sustainability
  • More local community impact
  • More long-term business value
  • More meaningful global change

Together, we’re Giving Meaning to Your Cleaning™ — and now, we’re anchoring that meaning deep in Canada’s coastal ecosystems.

Ready to Give Meaning To Your Cleaning?

Explore our 2L Ecologo-Certified Modular Flex Series or Bio-Bac Series and discover how your next order can make waves — for your business, your clients, and our planet.

ModularFlex Series

BUY 1 WE PLANT 1

Eligible products

2L Ecologo-Certified Modular Flex Series or Bio-Bac Series